01
Patience, as a material.
Two years of rest is not a story we tell — it's a line on the cost sheet. The company absorbs the wait, so the product never has to skip it.
About · 쑥
A small brand,
unafraid of time.
SSOOKK began with a single question: what would a brand look like if it refused to hurry the leaf? Six years on, the answer is a tea, a skincare line, and a quiet team in Seoul who still won't.
Our mission
To make the slow ritual feel like luxury again — for the skin, for the cup, for the long blue hour after the day is finally done.
We design objects you'll keep on the counter for years, not for the season. A cup that earns the late hour. A serum that doesn't shout. Caffeine-free, fragrance-free, hurry-free.
2018
Brand founded · Seoul
02
Two islands · Ganghwa & Geomundo
24
Months of resting per harvest
0mg
Caffeine in every cup
Three values
What we hold to,
when no one is watching.
02
Full disclosure. No asterisks.
Every INCI line, every EWG grade, every origin — published on the page. If we can't say it plainly, we don't ship it. Transparency is the only honest luxury.
03
One leaf, two lines.
Food and Beauty share one ingredient and one supply chain. Nothing on your skin we wouldn't have happily steeped first.
The makers
Three voices,
one leaf.
“I spent a winter on Ganghwa and a spring on Geomundo, trying to understand why each leaf needs two years. By the second harvest, I had stopped asking.”
Yujin Park
Founder · Tea Lab
“Skincare is a slower kitchen. We ferment the same leaf you would brew — and the cup teaches the jar what to do.”
Daeun Lim
Head of Formulation
“The salt in the wind — Ganghwa's West Sea or Geomundo's South — that is the part you cannot fake. I can taste it before the leaf is even dry.”
Mr. Kang
Ganghwa Grower · 4th gen.