01
Patience as a material.
Two-year leaf rest is not a story we tell, it's a line on the cost sheet. We design the company to absorb the wait so the product never has to skip it.
About · 쑥
A small brand
built around waiting.
SSOOKK began as one question: what would a brand look like if it refused to hurry the leaf? Six years later, the answer is a tea, a skincare line, and a quiet team in Seoul who still won't.
Our mission
To make the slow ritual feel like luxury again, for skin, for the cup, for the long blue hour after the day is finally done.
We design products you'll keep on the counter for years, not the season. The cup that earns the late hour. The serum that doesn't shout. Caffeine-free, fragrance-free, hurry-free.
2018
Brand founded · Seoul
01
Single island · Yeosu
24
Months of resting per harvest
0mg
Caffeine in every cup
Three values
What we hold to,
when no one is watching.
02
Full disclosure, no asterisks.
Every INCI line, every EWG grade, every origin published on the page. If we can't say it plainly, we don't ship it. Transparency is the only honest luxury.
03
One leaf, two lines.
Food and Beauty share a single ingredient and a single supply chain. Nothing on your skin that you wouldn't have happily steeped first.
The makers
Three voices,
one leaf.
“I spent a winter on Yeosu trying to understand why the leaf needed two years. By spring I'd stopped asking.”
Yujin Park
Founder · Tea Lab
“Skincare is a slower kitchen. We ferment the same leaf you'd brew, and the cup teaches the jar what to do.”
Daeun Lim
Head of Formulation
“The salt in the wind is the part you can't fake. I can taste it before the leaf is even dried.”
Mr. Kang
Yeosu Grower · 4th gen.